Social Strategy
Quality Content
Reels & Filters
As part of our campaign to better highlight their innovative services as a company, I started an initiative to create augmented reality (AR) experiences that are not only fun and informative- but also low-risk and easily accessible by the average online user. We created several filters based on current events, holidays, and company-based offerings, utilizing Meta’s AR filter building platform, SparkAR.
I created high-performing video content for IG reels and TikTok based on current events, holidays, and company-based offerings. these Not only increased our company relatability online, but improved overall traffic to all our platforms.
The Client
One of the main content pillars we focused on for Th3rd Coast was education, as this is one of their biggest hurdles when on-boarding new clients. Many companies are curious but generally unfamiliar with XR technology and how it can be applied in the world of enterprise. We hoped to use their online presence as a space for potential clients to find facts and resources that opened conversations for new projects, as well as showcase their wealth of knowledge in this field.
The Campaign
All campaigns were built off of shareable materials like case studies, white papers, infographics, videos, and articles. Depending on the campaign we routed viewers to either a lead-generating landing page, or directly to the source material referenced. We also leveraged content from their sister platform Th3rdEyeXR, a site dedicated to news coverage of XR technology within enterprise, to provide further real-life examples as well as cross promote.
The Client
With their largest audience to date (almost 1,000 people), the group had to find a venue that could safely accommodate the event. As the campus could not accommodate an audience of this size, GrooVe! had to find a way to completely fund this event without assistance from the university. This posed a unique and exciting challenge.
The Campaign
I implemented a strategic plan to showcase the group’s personality and talent, while simultaneously sharing fundraising goals throughout the year leading up to our event. Our multiple marketing campaigns involving both online and print media were able to raise over $1,000 to fully fund our evening at Jenison Center for the Arts, with funds left over to record and produce an EP performed by the group.
The Client
I was brought on to help manage their various social media platforms leading up to and throughout the 2015 Grand Rapids Pride Festival. Our goal was to enhance awareness of the event as well as keep followers up to date on current happenings throughout the weekend.
The Campaign
My focus was primarily Instagram. We went back and forth posting original content and sharing posts made using our hashtag #GRLGBTPride. I was also engaging with their audience in the comments throughout the duration of the festival.
